Tutorial Tuesdays: Why You Need to Address 'So What' in Your Paper
Truth time: Nobody cares about your research.
😳😳😳
...until you can explain why it matters to them.
One of the most common issues I help my clients address is how to make sure their paper tackles the 'So What' question.
In Episode 8, we learn why it's important to give your audience a big 'So What'—and how to do it.
Watch now!